Mimioriki: Kazakhstani Children’s Fashion

Since its launch in 2009, Mimioriki has transformed from a local manufacturing venture into a leading name in children’s fashion. As Kazakhstan’s first domestically produced children’s clothing brand, Mimioriki represents more than just apparel – it is a symbol of quality, creativity, and the power of local production.

Mimioriki Philosophy: More Than Just Clothes

Founded by Inna Apenko, Mimioriki was born out of a desire to create a brand that understands the needs of both parents and children. While many retailers opt for cheaper imports, Mimioriki takes pride in its roots, with its primary production facilities located in Talgar, near Almaty.

The brand is built on the “Total Look” concept. This approach ensures that every piece in a collection is designed to be easily mixed and matched, allowing parents to create complete, stylish outfits without the stress of coordinating individual items.

Quality You Can Trust

Mimioriki focuses on the well-being of the “new generation of healthy, happy, and creative children.” To achieve this, the brand adheres to strict quality standards:

  • Natural Materials: Most collections are crafted from 100% high-quality cotton.
  • Hypoallergenic Fabrics: Every garment is designed to be gentle on sensitive skin, ensuring comfort for children from birth up to 11 years old.
  • Unique Designs: Unlike mass-market brands, Mimioriki features original prints and creative themes that spark a child’s imagination.

Iconic Collections

The brand frequently releases themed collections that resonate with children’s interests and seasonal trends. Some of their most popular lines include:

  • Comics: Bold, vibrant designs for the adventurous child.
  • Very Good Boy & Vessna: Seasonal collections that blend classic styles with modern twists.
  • Sport RU: Durable and comfortable activewear for school and play.
  • Gelato: Soft, pastel-themed outfits perfect for the mid-season.

Kazakhstan to the World

While Mimioriki is a staple in major Kazakhstani cities like Almaty and Astana (frequently found in MEGA Malls), the brand has successfully expanded its footprint. In 2017, Mimioriki made its international debut in Samara, Russia, opening a flagship store in the “MEGA-City” shopping center.

This expansion highlights the brand’s competitiveness on a global scale, proving that “Made in Kazakhstan” is synonymous with premium fashion.

Stay Connected

You can follow Mimioriki’s latest collections, sales, and community events through their official channels:

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