PSV Eindhoven and PUMA have officially unveiled the club’s new away kit for the 2026-27 season, and it is a breathtaking tribute to the city of Eindhoven’s iconic sunrise. The jersey captures the spirit of the morning sky over the Dutch tech capital with a vibrant gradient of purple, pink, and orange accents set against a clean white base.
A Sunrise on Shirt Form
The design concept behind the PSV 26-27 away kit is beautifully simple yet visually striking. The white canvas represents a fresh start, while the colorful accents evoke the warm hues of an Eindhoven sunrise — a daily spectacle that has come to symbolize the city’s forward-looking energy and innovation. The gradient effect transitions smoothly across the shirt, creating a dynamic look that stands out both on the pitch and in the stands.
PUMA has equipped the jersey with its latest performance technology, ensuring that players benefit from lightweight, breathable fabric that wicks moisture away during intense Eredivisie matches. The shirt features PUMA’s dryCELL technology and is designed for elite-level performance while maintaining a sleek, modern aesthetic.
PSV’s Kit Evolution Under PUMA
Since partnering with PUMA, PSV has consistently delivered creative and bold kit designs that push the boundaries of traditional football aesthetics. The 2026-27 away kit continues this trend, building on previous successful releases that have drawn inspiration from art, technology, and the club’s deep connection to the city of Eindhoven.
The Philips-sponsored jersey maintains the club’s iconic red and white identity at home while giving fans a completely different look for away fixtures. The sunrise theme is a fresh direction that has already generated significant excitement among the PSV faithful on social media.
Availability and Pricing
The PSV 2026-27 away kit is available for purchase through the official PSV webshop at psv.nl as well as through PUMA’s official retail channels and select football merchandise stores. The jersey is expected to be priced in line with other PUMA premium football kits, typically around €85-€100 for the adult replica version.
Fans can also find the shirt at major football retailers including Soccer Wearhouse, UK Soccer Shop, and the DAZN Eredivisie merchandise store, which carries official kits from across the league.
The 2026-27 Eredivisie Kit Race
With the new Eredivisie season set to kick off in August 2026, clubs across the league are racing to unveil their new kits. The PSV away kit joins a growing list of impressive releases, including the recently launched Ajax 2026-27 third kit by adidas and the FC Twente home kit by Castore. It is shaping up to be one of the most visually exciting Eredivisie seasons in recent memory.
PSV finished the 2025-26 season as one of the title contenders and will be looking to go one better in 2026-27. The new away kit will make its competitive debut when the Eredivisie campaign begins.
Quick Facts: PSV 2026-27 Away Kit
- Manufacturer: PUMA
- Color: White with purple, pink, and orange sunrise accents
- Design Inspiration: Eindhoven’s iconic sunrise
- Technology: PUMA dryCELL moisture-wicking fabric
- Sponsor: Philips
- Available at: PSV webshop, PUMA.com, select retailers
Stay tuned to phshirt.com for all the latest Eredivisie kit news, reviews, and release updates throughout the 2026-27 season.