The RC Lens 2026-27 away kit and accompanying adidas Originals lifestyle collection officially hit stores today, June 8, following an unforgettable launch event held atop the iconic twin terril hills of Loos-en-Gohelle in northern France. The release marks a significant milestone as Lens returns to adidas for the first time since 2014, and the club is marking the occasion with a full merchandise range that extends far beyond the pitch.
Mentalité Charbonneur — A Tribute to Mining Heritage
Built around the rallying cry “Mentalité Charbonneur” (Coal Miner Mentality), the new away kit draws heavily from the mining culture that defines the Lens region. The predominantly black design features subtle red accents and a clean, modern silhouette that adidas has executed with its signature Originals flair. The result is a shirt that honors the blue-collar roots of Le Sang et Or while looking forward to a new era under the Three Stripes.
The release is accompanied by a full adidas Originals lifestyle collection that includes a track jacket, track pants, t-shirt, bob hat, and cap — all sharing the same aesthetic DNA as the match-day kit. This is the same treatment adidas has given other European clubs, offering fans a coordinated look from the stadium to the street.
Pop-Up Store at the Terrils
To launch the collection, Lens and adidas set up an exclusive pop-up store on the plateau between the twin slag heaps of Loos-en-Gohelle — a powerful visual statement linking the club’s identity to its landscape. The pop-up ran Saturday until 5 PM and was the only place to buy the kit in advance. From today, June 8, the collection is available through several retail channels:
- Aushopping Noyelles — from 9:30 AM Monday June 8
- boutique.rclens.fr — from 9:30 AM Monday June 8
- Émotion Foot — from 12 PM Tuesday June 9
Discounts for Season Ticket Holders
As part of their 2026-27 renewal campaign, RC Lens season ticket holders get 20% off any 2026-27 match shirt purchased at official club stores until August 31, 2026 (dropping to 10% from September 1). The standard 10% discount on other merchandise also remains in effect throughout the season.
Whether you are a lifelong Sang et Or supporter or just appreciate excellent kit design, the RC Lens 26-27 away kit and Originals collection is a must-see. Pick yours up at our Ligue 1 store or check out the full collection at the club’s official retail channels.