The FIFA World Cup excitement officially comes to Istanbul’s Kadıköy district with the opening of the King FC World Cup Fan Zone at QNB Terminal Kadıköy Platform, running from June 11 through July 19. Sponsored by the King brand, this fan zone transforms one of Istanbul’s busiest transit and lifestyle hubs into a month-long football festival for fans of all ages.
Located at the heart of Söğütlüçeşme, where several major transportation lines converge, QNB Terminal Kadıköy Platform will feature live broadcasts of all World Cup matches on giant screens, creating a stadium-like atmosphere for fans who want to experience the tournament together. The venue is especially significant for Turkish fans eager to follow the Turkish National Team’s journey in Group D against Australia, Paraguay, and the United States.
Beyond live match screenings, the fan zone offers an extensive lineup of activities. DJ performances, sports talk shows featuring well-known figures from the Turkish sports world, PlayStation tournaments, pop-up merchandise stores, and surprise events will run throughout the tournament period. One of the most interactive highlights is the jersey personalization workshop, where visitors can customize their own football shirts with names and numbers — a perfect opportunity for fans to create unique match-day gear.
The King FC World Cup Fan Zone caters to the full spectrum of football culture. Whether you are a die-hard supporter looking to watch every match in a lively crowd or a family seeking a fun day out, the venue provides diverse experiences. Food and beverage options add to the festival atmosphere, making it an ideal gathering spot throughout the tournament.
For apparel and merchandise enthusiasts, the fan zone presents a prime opportunity to design and print custom t-shirts, caps, and scarves featuring personal messages, favorite player names, or creative World Cup-themed artwork. The jersey personalization station is expected to be one of the most popular attractions, allowing fans to wear their support literally on their sleeves.
Opening day featured a special DJ performance and interviews with sports personalities, setting the tone for what promises to be weeks of non-stop football energy. As the tournament progresses, the lineup of activities will evolve to keep the experience fresh and engaging.
Kadıköy, already one of Istanbul’s most vibrant districts with its cafes, restaurants, and waterfront views, becomes an even more exciting destination during the World Cup. The fan zone runs daily through the final match on July 19. Entry details are available through the QNB Terminal Kadıköy Platform. Bring your friends, wear your team colors, and join Istanbul’s biggest World Cup viewing experience.