lululemon x Fanatics: The New Feel of NHL Fandom
The NHL has transformed its merchandise game in a big way with the lululemon x Fanatics collection, a premium line of athleisure wear now available for all 32 NHL teams. What started as an 11-team pilot in 2024 has expanded to cover the entire league, bringing lululemon’s signature fabric technology and minimalist design to hockey fans everywhere.
This collaboration blends lululemon’s expertise in high-performance apparel with Fanatics’ industry-leading retail infrastructure, making it easy for fans to find and purchase team-branded gear that looks and feels premium whether you are heading to the rink, the gym, or just running errands.
What’s in the Collection?
The lululemon x Fanatics NHL lineup includes a thoughtfully curated selection of wardrobe staples, all featuring your favorite team’s name and logo with a clean, modern aesthetic:
- Pullover Hoodies – Soft, heavyweight fleece with embroidered team crests. Built for comfort that lasts.
- Varsity Jackets – A standout piece in the collection, combining retro sports styling with lululemon’s premium materials.
- Performance T-shirts – Lightweight, breathable tees perfect for game days and everyday wear.
- Shorts and Joggers – Versatile bottoms designed for movement and comfort, available in team colorways.
- Crossbody Bags and Accessories – Functional carry solutions that add a subtle team flair to any outfit.
- Scuba Hoodies and Define Jackets – lululemon’s most iconic silhouettes, now available in NHL team editions.
Why This Collection Matters
The lululemon x Fanatics partnership represents a major shift in how sports merchandise is designed and consumed. Rather than focusing solely on game-day jerseys and novelty tees, this collection targets the lifestyle and athleisure market – fans who want to represent their team in clothing that transitions seamlessly from the gym to the street.
lululemon is known for its meticulous fabric engineering, including its signature Luon, Nulu, and Everlux textiles, and these same technologies are applied to the NHL collection. The result is apparel that feels as good as it looks, with moisture-wicking, four-way stretch, and anti-stink properties baked into every piece.
The “New Feel of Gameday” campaign that launched the collection highlights this philosophy: you no longer have to choose between looking good and supporting your team. The lululemon x Fanatics gear is designed for the modern fan who values both performance and style.
All 32 Teams Covered
Every NHL franchise is represented in the collection, from Original Six clubs like the Montreal Canadiens, Toronto Maple Leafs, and New York Rangers to newer expansion teams such as the Seattle Kraken and Utah Mammoth. Whether you bleed black and gold for the Bruins or root for the high-flying Edmonton Oilers, there is lululemon gear waiting for you.
Where to Buy
The lululemon x Fanatics NHL collection is available exclusively through the Fanatics network:
- NHLShop.com – lululemon x Fanatics
- Fanatics.com – lululemon NHL
- NHLShop.ca – lululemon Collection
- Select lululemon retail locations and team pro shops
With prices ranging from $50 for tees to $180 for premium outerwear, the collection offers options for every budget. As the 2026 Stanley Cup Final reaches its climax, there is no better time to elevate your fan wardrobe with the best in performance-inspired hockey apparel.