Under Armour has struck a major collegiate athletics deal, signing a five-year agreement to become the official apparel provider of the Sunshine State Conference (SSC), one of Division II’s most decorated athletic conferences. The partnership begins July 1, 2026, and covers all 11 member institutions.
A Natural Fit for the Conference of National Champions
The Sunshine State Conference has earned its nickname — the Conference of National Champions — with a staggering 138 national championships across its membership. As one of Division II’s premier conferences, the SSC has long been committed to championship-level success and the holistic development of student-athletes both on the field and in the classroom.
Under Armour, founded in 1996, has grown into one of the world’s leading athletic performance brands. Known for innovative apparel, footwear, and equipment designed to help athletes perform at their highest level, the brand now adds the SSC to its collegiate roster of more than 300 partnerships.
What the Partnership Means
The deal will see Under Armour outfitting SSC student-athletes, coaches, and institutions with performance products across the conference’s championship programs. The agreement represents a shared commitment to excellence, innovation, and elevating the student-athlete experience at the Division II level.
Craig Cummings, Under Armour Vice President of the Team Division, expressed enthusiasm about the expansion: Under Armour is proud to expand our significant collegiate presence through this new partnership with the Sunshine State Conference. We are excited to support the conference’s tradition of championship-level excellence by outfitting its student-athletes, coaches and institutions with innovative performance products.
SSC Commissioner Chris Graham echoed the sentiment: This exciting new venture for the SSC with the leading collegiate sports brand will advance our student-athlete championship experience and overall branding. We are proud to partner with Under Armour to elevate and promote our national championship programs and student-athletes.
Under Armour’s Growing Athletics Portfolio
The SSC deal comes on the heels of Under Armour’s continued investment in track and field. The brand recently announced the inaugural 2026 Under Armour Track & Field Nationals at IMG Academy, aimed at elevating youth athletics, and continues to expand its presence across every level of competition — from youth and high school to collegiate, professional, and international sports.
With more than 300 collegiate partnerships now in its portfolio, Under Armour is making a clear statement about its commitment to athletics at all levels, and the Sunshine State Conference deal is the latest evidence of that push.