San Jose del Monte City in Bulacan is rolling out the red carpet for tourism professionals from across the country as it serves as one of the host cities for the 13th National Tour Guides Convention and General Assembly, taking place on June 15, 2026. The event brings together hundreds of licensed tour guides, tourism officers, and industry stakeholders for a celebration of Philippine tourism and cultural heritage.
San Jose del Monte Welcomes 300 Tour Guides
The City of San Jose del Monte Tourism office proudly welcomed approximately 300 delegates who descended on the city as part of the convention activities. The gathering is part of a larger celebration that includes the 13th National Tour Guides Convention and General Assembly, a marquee event for the Philippine tourism industry.
The convention’s theme, “Weaves and Wonders: Tour Guides Preserving Cultural and Natural Heritage Through Responsible Tourism,” highlights the vital role that tour guides play in promoting and protecting the Philippines’ rich cultural and natural treasures.
A Boost for Local Tourism
Hosting a national convention of this scale is a significant milestone for San Jose del Monte City. Known primarily as a fast-growing residential and commercial center in Bulacan, the city is increasingly positioning itself as a destination worth exploring in its own right.
The influx of tourism professionals provides an opportunity for San Jose del Monte to showcase its local attractions, heritage sites, culinary offerings, and hospitality to a national audience. Many of the visiting tour guides are expected to include the city in their future tour itineraries, helping to drive more visitors to Bulacan’s most populous city.
Convention Highlights
The 13th National Tour Guides Convention features a packed program designed to enhance the skills and knowledge of participants while fostering camaraderie among tourism professionals. Key activities include:
- Professional development workshops and training sessions
- Panel discussions on sustainable and responsible tourism practices
- Cultural presentations showcasing the heritage of Bulacan province
- Networking opportunities for tour guides from Luzon, Visayas, and Mindanao
- A gala night celebrating the achievements of the tour guiding community
Bulacan as a Tourism Destination
Bulacan province has long been recognized for its historical significance, being the birthplace of the Philippine Republic and home to numerous heritage churches, ancestral houses, and cultural landmarks. San Jose del Monte, as the province’s gateway city, serves as an ideal base for exploring the wider Bulacan tourism circuit.
The city’s tourism office has been actively promoting local attractions, including its parks, festivals, and proximity to natural areas in the Sierra Madre foothills. The convention further elevates the city’s profile on the national tourism map.
Support from the City Government
Mayor Arthur Robes and the San Jose del Monte city government have expressed their full support for the event, recognizing the economic and cultural benefits that hosting a national convention brings. Local businesses, hotels, restaurants, and transport providers are all expected to benefit from the surge of visitors during the convention period.
The city’s tourism office worked closely with national organizers to ensure smooth logistics, warm hospitality, and a memorable experience for all delegates.
Looking Forward
The 13th National Tour Guides Convention is more than just a gathering — it is a statement that San Jose del Monte City is open for tourism business. As the city continues to grow and develop, events like this help diversify its identity beyond being a bedroom community for Metro Manila.
For tour guides and tourism enthusiasts, San Jose del Monte offers a fresh destination with untapped potential. For the city’s residents, it is a moment of pride to see their hometown on the national stage.
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