The Dallas Cowboys are one of the most valuable and widely recognized sports franchises in the world. Founded in 1960 as an NFL expansion team, the Cowboys have grown from a struggling new franchise into “America’s Team” — a global brand synonymous with professional football excellence, swagger, and measured success across five Super Bowl championships.
Location and Contact Information
- Address: AT&T Stadium, 1 AT&T Way, Arlington, TX 76011
- Founded: January 28, 1960
- Home Stadium: AT&T Stadium, Arlington, Texas
- Stadium Capacity: 80,000 (expandable to 105,000)
- Owner: Jerry Jones
- General Manager: Jerry Jones
- Head Coach: Brian Schottenheimer
- Confederation: NFL (National Football Conference, East Division)
History and Origins
The Dallas Cowboys began as an expansion franchise in 1960, awarded to Clint Murchison Jr. after years of trying to secure an NFL team for Texas. The team hired Tex Schramm as general manager and Tom Landry as head coach — pairing an innovative front-office mind with a brilliant tactical coach. In their early years, the Cowboys lost consistently. They went 0-11-1 in their first season, but the foundation was being built that would eventually transform the franchise into a powerhouse.
The turning point came in the mid-1960s. The Cowboys began drafting aggressively and made key trades that brought in talent. From 1966 to 1985, they posted 20 consecutive winning seasons — an NFL record that still stands. Tom Landry’s innovations in defensive scheme (the “Flex Defense”) and offense changed how football was played at every level.
Dynasty Eras
The Cowboys’ first Super Bowl victory came at the end of the 1971 season (Super Bowl VI), capping the team’s rise from expansion-franchise laughingstock to champions. The 1970s squad featured Roger Staubach at quarterback, the legendary “Doomsday Defense,” and became the first team to win a Super Bowl after losing two previous appearances.
After a brief period of mediocrity in the 1980s, the Cowboys roared back under Jimmy Johnson. The 1992 and 1993 seasons produced back-to-back Super Bowl titles (XXVII and XXVIII), powered by the Triplet dynasty — Troy Aikman, Michael Irvin, and Emmitt Smith. The 1995 squad added Larry Brown and a victory over the Steelers (XXX), making the Cowboys the first franchise to win four Super Bowls.
After a long championship drought that spanned the Barry Switzer, Chan Gailey, Bill Parcells, Wade Phillips, and Jason Garrett eras, the Cowboys remain in pursuit of their sixth Lombardi Trophy while maintaining one of the NFL’s largest and most passionate fan bases.
Rivalries and Cultural Impact
The Cowboys’ rivalry with the Washington Commanders (formerly Redskins) is the most storied in the NFC East. Additional heated rivalries with the Philadelphia Eagles and New York Giants give the NFC East its reputation as the NFL’s most competitive division. Their Thanksgiving Day home games, a tradition since 1966, remain among the most-watched regular-season television events.
The term “America’s Team” originated from NFL Films in 1978, reflecting the team’s national popularity and television appeal. The Dallas Cowboys Cheerleaders helped make the franchise a cultural phenomenon beyond football, representing a level of aura and brand management that was ahead of its time. Fans across the country — and increasingly, internationally — wear Cowboys jerseys and follow the team whether or not they reside in Texas.
Notable Players
- Roger Staubach: Hall of Fame quarterback, Navy hero, Super Bowl VI MVP
- Tom Landry: Hall of Fame coach, two Super Bowl titles, legendary fedora
- Bob Lilly: Hall of Fame defensive tackle, the original Cowboy draft pick (1961)
- Emmitt Smith: NFL all-time leading rusher, three-time Super Bowl champion
- Troy Aikman: Hall of Fame quarterback, three Super Bowl titles in the 1990s
- Michael Irvin: Hall of Fame wide receiver, “The Playmaker”
- Dez Bryant: Three-time Pro Bowl receiver, face of the 2010s Cowboys
- Dak Prescott: Modern-era quarterback leading the current squad
- Micah Parsons:** Dominant edge runner, Defensive Player of the Year candidate
Stadiums
The Cowboys have called several stadiums home throughout their history. The Cotton Bowl served as their original home from 1960 to 1971. Texas Stadium in Irving became their iconic home from 1971 until 2008, featuring the famous hole-in-the-roof. Since 2009, they have played at AT&T Stadium in Arlington — a modern marvel with a retractable roof, retractable doors, and the world’s largest column-free interior.
Custom Cowboys merchandise remains among the most popular items at apparel printing shops worldwide, with fans seeking personalized jerseys, novelty prints, and commemorative shirt designs for gameday.
CONTACT US
For more information or to visit us, here are our branch addresses:
- Branch 1: Naungayan Building, Aala Road, Barangay Mankilam, Tagum City, Davao Del Norte
- Branch 2: Sobrecary Street (In front of Velox Gas Station), Tagum City, Davao Del Norte
- Email: gracezelguerra22@gmail.com
- Phone: 09460480491
- Business Hours: Monday – Friday: 8:00 AM to 5:00 PM (PH Time)
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