An Irish technology company is making waves in the global fashion industry after securing a significant €700,000 investment to revolutionise how clothing brands approach sizing, production, and sustainability. Tailr, a cloud-based software platform founded by entrepreneur Shana Chu, is tackling two of the garment industry biggest challenges: inconsistent sizing and excessive manufacturing waste.
The Problem with Fashion Sizing
Anyone who has ever shopped for clothes online knows the frustration — a medium in one brand fits like a large in another, and returns due to poor sizing are a multi-billion-euro problem worldwide. For clothing manufacturers, inconsistent sizing leads to overproduction, excess inventory, and enormous amounts of textile waste ending up in landfills. The fashion industry is one of the largest polluters on the planet, and sizing inefficiency is a major contributor.
How Tailr Is Changing the Game
Tailr has developed cloud-based software that empowers clothing brands to streamline their production processes and deliver consistent sizing across different fabrics, cuts, and seasons. By providing brands with powerful digital tools for pattern management and size specification, Tailr helps reduce waste at the source — before a single garment is even cut.
The platform was specifically designed to tackle the root causes of garment waste in manufacturing. Rather than treating sustainability as an afterthought, Tailr builds it into the production workflow, enabling brands to make smarter decisions about materials, sizing, and inventory from day one.
Backed by Enterprise Ireland and Leading Investors
The €700,000 funding round saw participation from notable investors including Delta Partners, a renowned venture capital firm, and Haatch, a UK-based investor network. Enterprise Ireland, the government organisation responsible for the development and growth of Irish enterprises in world markets, also backed the round — a strong endorsement of Tailrs potential on the global stage.
This investment provides Tailr with the capital needed to accelerate product development, expand their team, and bring their technology to more clothing brands worldwide. The company plans to use the funding to further cement its role in revolutionising the garment industry.
Sustainable Fashion: A Growing Movement
Tailrs breakthrough comes at a time when sustainability in fashion is no longer optional — it is essential. Consumers are increasingly demanding transparency from the brands they buy from, and governments around the world are introducing stricter regulations on textile waste and environmental impact. The European Union, in particular, has been at the forefront of pushing for a more circular fashion economy.
Irish companies like Tailr are positioning themselves at the intersection of technology and sustainability, proving that innovation can drive both profitability and positive environmental impact. For the custom apparel and print-on-demand industry, tools like Tailrs platform could be transformative — helping smaller brands achieve the kind of sizing consistency and waste reduction that was previously only available to major fashion houses.
What This Means for the Apparel Industry
The implications of Tailrs technology extend far beyond Ireland. As more brands adopt cloud-based production tools, the entire apparel supply chain stands to become more efficient and less wasteful. For consumers, this means better-fitting clothes, fewer returns, and a smaller environmental footprint. For manufacturers, it means lower costs, less overproduction, and a stronger brand reputation.
Tailr is a shining example of how Irish innovation can have a global impact. Keep an eye on this space — the future of sustainable fashion is being built in Ireland.
Source: Enterprise Ireland, ThinkBusiness.ie