The 6th Hong Kong Brands and Products Shopping Festival is set to open its doors on June 26, 2026, at AsiaWorld-Expo, running through June 29. With over 280 booths spread across Halls 5 and 7, this year's event is one of the largest consumer product exhibitions in the region, offering a one-stop destination for everything from fashion and apparel to home goods, gourmet food, and lifestyle products.
Organized as part of Hong Kong's ongoing efforts to boost local commerce and showcase homegrown talent, the festival brings together manufacturers, designers, and entrepreneurs under one roof. For apparel enthusiasts and custom printing professionals, the event is a goldmine of inspiration and sourcing opportunities.
What You'll Find at the Festival
The 280+ exhibitor booths are organized into themed zones, making it easy to navigate the vast exhibition floor. Key zones include fashion and accessories, where visitors can discover the latest in wearable trends, printed textiles, and custom-branded merchandise. The lifestyle and home section features innovative products that blend function with Hong Kong's signature design sensibility. Food and beverage vendors offer gourmet tastings throughout the day, adding a culinary dimension to the shopping experience.
Apparel and Custom Printing Focus
This year's festival places a strong emphasis on locally designed and manufactured apparel. Expect to find booths showcasing custom-printed t-shirts, embroidered jackets, sustainable fashion lines, and limited-edition accessories. Several exhibitors specialize in on-demand printing and personalization services, reflecting the growing demand for custom-branded merchandise in Hong Kong and beyond. For small business owners and content creators, the festival is an ideal place to connect with manufacturers and explore private-label opportunities.
Event Details
Dates: June 26 to June 29, 2026. Venue: AsiaWorld-Expo, Halls 5 and 7. The festival is open to the public with free admission, making it accessible for families, tourists, and business visitors alike. Early bird visitors can take advantage of exclusive opening-day deals and limited-edition festival merchandise.
Why It Matters
The Hong Kong Brands and Products Shopping Festival is more than just a shopping event — it's a celebration of local innovation and entrepreneurship. In its sixth year, the festival has become a key fixture on Hong Kong's retail calendar, attracting tens of thousands of visitors and generating millions in on-site transactions. It provides a vital platform for small and medium-sized enterprises to showcase their products to a wider audience and connect with international buyers.
Whether you're sourcing custom apparel for your brand, hunting for unique Hong Kong-designed products, or simply looking for a fun weekend outing, the 6th Hong Kong Brands and Products Shopping Festival promises something for everyone. Mark your calendars for June 26 and be part of this exciting celebration of local creativity and commerce.