Grand Slam champion Barbora Krejcikova has officially confirmed a new apparel partnership with Vuori, the California-based athleisure brand that is rapidly expanding its presence in professional tennis.
The Czech star, a two-time Grand Slam singles champion with titles at the 2021 French Open and 2024 Wimbledon Championships, made the announcement via Instagram in mid-February, posting training footage from Dubai and tagging the brand directly.
Jump rope. Footwork. Focus. All in Vuori clothing, all in prep for what is next, she wrote. The post came days after she withdrew from the Dubai Duty Free Tennis Championships, a tournament she won in 2023, citing a left thigh injury.
Vuori Tennis Portfolio Grows
The signing represents Vuori most prominent women tour commitment to date. On the ATP Tour, the brand already sponsors British No. 1 Jack Draper, and on the WTA side, American player Caty McNally had previously been associated with the label. Krejcikova brings considerably greater profile to the brand tennis roster.
Her apparel history reflects the broader churn playing out across tour sponsorships. She wore Head clothing during the 2025 season, having spent the three years prior with Fila following a deal signed in 2022. Fila has lost multiple marquee players in recent seasons, while newer entrants such as Vuori, Wilson, and On have gained ground on both tours.
Athleisure Meets the Baseline
Founded in 2015 by Joe Kudla in Carlsbad, California, Vuori built its reputation on coastal-inspired, premium performance apparel. The brand name meaning mountain in Finnish signals its active lifestyle positioning. With Krejcikova as its flagship women tennis ambassador, Vuori is clearly targeting the Lululemon customer base with a blend of performance and casual style.
Krejcikova had already been seen competing in Vuori-branded kits during the Australian Open and the early 2026 Middle East swing before the partnership was publicly acknowledged. Expect to see her in full Vuori kit as the grass-court season gets underway at Wimbledon and beyond.
Source: SGI Europe