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Portuguese Primeira Liga – teams, kits, and merchandise
In a celebration of local pride and industrial heritage FC Famalicão has unveiled its new third kit for the 2025/26 season. The project created by local creative agency Drible brings together nine companies from the region in a tribute to the areas textile industry and community spirit. A Kit Born from Local Collaboration The concept…
The 2026/27 season is still weeks away but anticipation is already building at Alvalade. Images allegedly from an unreleased promotional video for Sporting Clube de Portugal have surfaced online giving fans their first glimpse of what could be one of the Lions new kits for the upcoming campaign. Promotional Images Leak on Social Media Photographs…
Sporting Clube de Portugal are preparing for one of the most significant brand transformations in their modern history, with plans to unveil an all-new official club logo after 25 years with their current design. The rebrand, set to launch on July 1, 2026, coincides with the club 120th anniversary celebrations and marks the first major…
Vitória Sport Clube have officially announced a new five-year technical sponsorship deal with Danish sportswear brand Hummel. This agreement marks a significant shift in the club apparel strategy starting from the 2026-27 season. The partnership was confirmed on June 18, 2026. Under the new contract, the brand will supply match kits, training gear, and lifestyle…
Liga Portugal Unveils the PUMA Stellar Nitro Ultimate as Its Official Match Ball for 2026-27 The 2026-27 Liga Portugal season is fast approaching, and the Portuguese top flight has officially unveiled its new match ball: the PUMA Stellar Nitro Ultimate. This latest release firmly aligns Portugal’s premier football competition with other major European heavyweights, as…
Portugal National Team Unveils Stunning PUMA Kits for the 2026 FIFA World Cup The Portuguese National Team has officially entered a bold new era with PUMA as its official kit partner, and the results are nothing short of spectacular. With the 2026 FIFA World Cup now underway across the United States, Canada, and Mexico, Portugal…
FC Porto and New Balance have officially launched the club’s 2026-27 away kit, and it is a stunning departure from the traditional blue and white. The new away shirt features a deep ruby colorway that pays direct tribute to the Douro Valley, its people, and the iconic Port wine that has defined the region’s identity…
SL Benfica has officially unveiled its new 2026-27 home kit, manufactured by Adidas. The shirt introduces a bespoke design celebrating the club’s identity with an intricate all-over graphic pattern. The graphic is inspired by the architectural details of the Benfica Campus, the club’s training center and youth academy in Seixal. Modernist Architecture Meets Traditional Colors…