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Association football – leagues, clubs, kits, and apparel
The 2026 FIFA World Cup in the United States, Canada, and Mexico has produced no shortage of dramatic moments on the pitch — but one of the tournament’s most talked-about storylines is happening off the ball. Puma’s cutting-edge Ultraweave jerseys, marketed as the lightest and fastest football shirts ever made, are ripping apart mid-match, and…
In a celebration of local pride and industrial heritage FC Famalicão has unveiled its new third kit for the 2025/26 season. The project created by local creative agency Drible brings together nine companies from the region in a tribute to the areas textile industry and community spirit. A Kit Born from Local Collaboration The concept…
The 2026/27 season is still weeks away but anticipation is already building at Alvalade. Images allegedly from an unreleased promotional video for Sporting Clube de Portugal have surfaced online giving fans their first glimpse of what could be one of the Lions new kits for the upcoming campaign. Promotional Images Leak on Social Media Photographs…
Sporting Clube de Portugal are preparing for one of the most significant brand transformations in their modern history, with plans to unveil an all-new official club logo after 25 years with their current design. The rebrand, set to launch on July 1, 2026, coincides with the club 120th anniversary celebrations and marks the first major…
Vitória Sport Clube have officially announced a new five-year technical sponsorship deal with Danish sportswear brand Hummel. This agreement marks a significant shift in the club apparel strategy starting from the 2026-27 season. The partnership was confirmed on June 18, 2026. Under the new contract, the brand will supply match kits, training gear, and lifestyle…
Atalanta BC has unveiled their new 2026-27 home and away kits, produced by New Balance, and they bring a fresh look that blends modern branding with the club’s rich heritage. Both designs are generating serious excitement among fans and kit collectors ahead of the official summer 2026 release. Atalanta 26-27 Home Kit: A Modern Classic…
Italian football is witnessing one of the most significant kit manufacturer switches of the summer as ACF Fiorentina officially ends their five-season partnership with Kappa to sign a massive five-year, €20 million deal with Spanish sportswear brand Joma. The move marks a new era for the Viola faithful and brings with it some truly exciting…
Borussia Dortmund have dropped a stunning new lifestyle retro kit for 2026, and it’s a love letter to the club’s iconic past. Released as part of the club’s off-pitch lifestyle range, the retro kit draws from decades of BVB heritage — blending vintage aesthetics with modern streetwear sensibilities. For fans of custom apparel and football…