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Association football – leagues, clubs, kits, and apparel
Vitória Sport Clube have officially announced a new five-year technical sponsorship deal with Danish sportswear brand Hummel. This agreement marks a significant shift in the club apparel strategy starting from the 2026-27 season. The partnership was confirmed on June 18, 2026. Under the new contract, the brand will supply match kits, training gear, and lifestyle…
Atalanta BC has unveiled their new 2026-27 home and away kits, produced by New Balance, and they bring a fresh look that blends modern branding with the club’s rich heritage. Both designs are generating serious excitement among fans and kit collectors ahead of the official summer 2026 release. Atalanta 26-27 Home Kit: A Modern Classic…
Italian football is witnessing one of the most significant kit manufacturer switches of the summer as ACF Fiorentina officially ends their five-season partnership with Kappa to sign a massive five-year, €20 million deal with Spanish sportswear brand Joma. The move marks a new era for the Viola faithful and brings with it some truly exciting…
Borussia Dortmund have dropped a stunning new lifestyle retro kit for 2026, and it’s a love letter to the club’s iconic past. Released as part of the club’s off-pitch lifestyle range, the retro kit draws from decades of BVB heritage — blending vintage aesthetics with modern streetwear sensibilities. For fans of custom apparel and football…
The German Bundesliga is set to introduce a brand-new tradition starting with the 2026-27 season: debut kit patches that will be worn by players making their first official appearance for their clubs. The initiative, reported by Footy Headlines and confirmed by SportsLogos.Net, marks a significant shift in how the league celebrates player milestones — and…
Adidas are set to release a special fourth kit for Manchester United to celebrate the 125th anniversary of the club adopting its iconic red, white, and black color combination. This historic shift occurred in 1902 when the team officially rebranded from Newton Heath to Manchester United, permanently leaving behind their original green and gold jerseys….
In a major shake-up for Premier League kit sponsorship, Newcastle United are set to conclude their three-season partnership with Sela and sign a massive new front-of-shirt deal with Knox Hydrate – a rising brand specializing in hydration drinks and electrolyte powders – starting from the 2026-27 season. The total package with Knox Hydrate is reportedly…
Liga Portugal Unveils the PUMA Stellar Nitro Ultimate as Its Official Match Ball for 2026-27 The 2026-27 Liga Portugal season is fast approaching, and the Portuguese top flight has officially unveiled its new match ball: the PUMA Stellar Nitro Ultimate. This latest release firmly aligns Portugal’s premier football competition with other major European heavyweights, as…