SM City Mindpro and SM City Zamboanga successfully led a large-scale Coastal Cleanup Drive on June 7 along R.T. Lim Boulevard in celebration of World Oceans Day, bringing together communities, government agencies, academic institutions, and environmental advocates for a united effort to protect the city’s coastal ecosystem.
The cleanup was conducted in partnership with the City Government of Zamboanga and the Community Environment and Natural Resources Office (CENRO) – Zamboanga City, reinforcing a shared vision of creating cleaner, healthier, and more sustainable communities. The initiative was part of the SM Green Movement, SM Supermalls’ sustainability platform that encourages communities to take collective action for the environment.
The coastal cleanup drew enthusiastic participation from volunteers representing government offices, educational institutions, civic groups, uniformed personnel, and private organizations. United by a common goal of environmental protection, participants worked hand in hand to help preserve Zamboanga City’s coastline, showcasing the spirit of volunteerism and collective responsibility in caring for the oceans and the environment.
The event kicked off with a short program and volunteers’ orientation at 5:00 AM, followed by the cleanup along one of Zamboanga City’s most iconic waterfront areas. Participants were encouraged to wear comfortable clothing and bring reusable water containers as part of the event’s sustainability efforts.
This community-driven initiative demonstrates how Zamboanga City’s residents and organizations come together for meaningful causes. Whether you are organizing a community event and need custom event shirts for your volunteers, or representing a school or civic group looking for personalized uniforms, activities like this coastal cleanup are perfect opportunities to showcase team identity. Organizations involved in environmental advocacy can also design custom promotional shirts to build awareness and esprit de corps for future sustainability drives.
Together, SM City Mindpro, SM City Zamboanga, and its partners reaffirm their commitment to safeguarding coastal resources and advancing sustainable practices that contribute to the well-being of present and future generations in Zamboanga City.