The England Football Team has opened its first ever official pop-up store in central London, giving fans a dedicated destination to pick up official kits, training wear, and exclusive merchandise just in time for the 2026 World Cup.
The England Store, located at 15 Carnaby Street in the heart of London’s West End, opened its doors on May 21 and will remain open until July 3. This marks the first time the national team has had its own standalone retail space in the capital, reflecting the growing demand for official England merchandise ahead of this summer’s tournament.
What You Will Find at The England Store
Shoppers can expect the full range of official England Football Team products, from the latest Nike home and away kits to training apparel, lifestyle pieces, and limited-edition releases. The store is also stocking exclusive merchandise that won’t be available through other retailers, making it a must-visit for collectors and fans looking for something unique.
The pop-up sits on Carnaby Street, one of London’s most iconic shopping destinations, sandwiched between Office and Korean beauty shop PureSeoul. The location puts it within walking distance of Oxford Circus and Regent Street, making it easily accessible for both Londoners and visitors to the capital.
Timing for World Cup 2026
The timing of the pop-up is no coincidence. The 2026 FIFA World Cup kicks off on June 11 across stadiums in the United States, Canada, and Mexico, and England will be hoping to go all the way. The men’s squad takes on Croatia on June 17 in their first group stage game, aiming to bring home the trophy for the first time since 1966.
For fans planning to watch the games in London pubs, beer gardens, or public viewing areas, the pop-up offers the perfect opportunity to grab fresh kit before the tournament heats up. With watch parties and screenings across the city, there is no shortage of places to wear the Three Lions with pride.
The Carnaby Street Shopping Experience
The store operates Monday to Saturday from 10am to 8pm and Sundays from midday to 6pm, giving plenty of time for fans to browse the full collection. Given the limited six-week run, early visits are recommended to avoid missing out on the most popular items.
Carnaby Street itself has a rich history as a fashion and retail destination, and the England Store adds to its reputation as a go-to location for exclusive brand experiences. The area has hosted numerous pop-ups from major sportswear brands in recent years, cementing its status as London’s hub for limited-run retail.
More Than Merchandise
Beyond the products themselves, the store is designed as a fan experience. The interior features England Football branding throughout, creating an immersive environment for visitors. Whether you are picking up a jersey to wear at the pub or a gift for the dedicated football fan in your life, the pop-up offers something for supporters of all ages.
With the tournament fast approaching and excitement building across the country, the England Store on Carnaby Street is a timely addition to London’s retail scene and a clear signal of the growing commercial ambition of the national team.