As the 2026 FIFA World Cup brings millions of visitors to the United States, the state of Georgia is rolling out a special initiative designed to showcase everything the Peach State has to offer. The “Georgia, the Whole Day Through” immersive experience invites World Cup fans and travelers to explore the rich culture, history, cuisine, and natural beauty of Georgia beyond the stadiums and fan festivals.
Launched by the Georgia Department of Economic Development, this immersive experience is strategically timed to coincide with the World Cup, taking advantage of the massive international audience that has descended upon Atlanta and surrounding areas. The program aims to entice visitors to extend their stays and explore regions of Georgia they might not otherwise discover — from the charming small towns of North Georgia’s wine country to the historic streets of Savannah and the vibrant arts scene in Athens.
The experience features curated itineraries that highlight Georgia’s diverse attractions. Visitors can explore the state’s renowned food scene, which ranges from classic Southern comfort food to innovative fusion cuisine. Georgia’s wine regions, particularly in the North Georgia mountains, offer tastings and vineyard tours that rival more established wine destinations. Outdoor enthusiasts can discover the state’s stunning natural landscapes, including the Appalachian Trail, the Okefenokee Swamp, and the beautiful coastline along the Golden Isles.
Cultural experiences are also a major focus of the initiative. Georgia’s music heritage — from gospel and blues to hip-hop and indie rock — is celebrated through live performances and museum exhibits. The state’s film industry, which has earned Atlanta the nickname “Hollywood of the South,” offers studio tours and behind-the-scenes experiences for movie and television fans.
The “Georgia, the Whole Day Through” campaign is part of a broader economic development strategy to convert World Cup tourism into long-term interest in the state. By giving international visitors a taste of Georgia’s hospitality and attractions, officials hope to inspire return visits and positive word-of-mouth that will benefit the state’s tourism industry for years to come.
For anyone visiting Georgia during the World Cup, this immersive experience is an incredible opportunity to see a side of America that goes far beyond the football pitch. Georgia truly has something for everyone, and the world is taking notice.