The Atlanta Dream are taking their off-court brand to the next level. On June 16, the team announced a new retail collaboration with C SUITE 21, the lifestyle and empowerment brand founded by Dream Vice President and Co-Owner Renee Montgomery. The collection, called “Own Your Dream,” makes its official debut on June 22 at State Farm Arena during the Atlanta Dream’s Celebration of Women and Girls Game against the Toronto Tempo.
The partnership is a natural extension of Montgomery’s journey from WNBA champion to entrepreneur, broadcaster, executive, and ultimately team owner — she made history in 2021 as the first former WNBA player to become a professional sports team owner. The “Own Your Dream” collection is built around the idea that sports build confidence, leadership, and ambition in women and girls.
The collection also leans into research that backs up that mission. According to studies by EY and espnW, 94% of women in C-suite positions played sports, with 52% competing at the collegiate level. Additional data shows 80% of female executives at Fortune 500 companies played sports growing up, and 71% of women who played sports and later held formal leadership roles advanced into positions such as manager, director, president, or C-suite executive.
“Sports gave me the confidence to dream bigger than what I could see in front of me,” Montgomery said. “Every step of my journey, from athlete to entrepreneur to owner, has been shaped by lessons I learned on the court. This collection is about encouraging women and girls to embrace their ambitions, trust their abilities and own their dreams, whatever those dreams may be.”
The collection will be available for purchase at retail locations throughout State Farm Arena during the June 22 game. Dream President and COO Morgan Shaw Parker emphasized that the impact of women’s sports extends far beyond the game itself, calling the collection “a powerful story about leadership, confidence and possibility.”
For fans looking to check it out in person, tickets for the Celebration of Women and Girls Game are available at www.atlantadream.com/CSUITE21. The “Own Your Dream” collection is the latest move in the Dream’s broader push to empower women and girls on and off the court through community programming, leadership initiatives, and partnerships that elevate women’s voices.