The worlds of streetwear and boxing collide as Champion and JAB join forces for a limited-edition capsule collection that pays homage to the golden era of the sport. Launching on June 11 in London’s Shoreditch district, the collaboration brings together Champion’s deep roots in athletic apparel with JAB’s heritage as a boxing-inspired performance brand.
The collection draws from mid-century boxing aesthetics, blending vintage-inspired design with modern performance fabrics. Pieces are designed to move seamlessly between the gym and everyday wear, reflecting the lifestyle of modern athletes who train hard and live fully.
To mark the launch, Champion and JAB are hosting an immersive one-night-only experience at SpaceUnlocked in Shoreditch on June 11. The venue will be transformed into a nostalgic boxing environment featuring a co-branded ring, campaign installations, vintage memorabilia displays, and even a pop-up bar serving complimentary electrolyte cocktails. Guests can also participate in JAB-led boxing classes in the venue’s fully-equipped basement training space, bringing the club experience directly into the activation.
The apparel lineup combines athletic silhouettes with relaxed tailoring at accessible price points. With items ranging from £32 to £75, the collection is designed to feel authentic to boxing culture — timeless, worn-in, and performance-led, yet elevated enough to live beyond the gym.
Hannah Steele, Brand Director at JAB, described the partnership as immediate and natural: both brands share roots in boxing heritage and a nostalgic connection to the sport’s golden era. Chris Haggarty of Champion Europe echoed that sentiment, noting that Champion has always been rooted in sport and the culture surrounding it.
The pop-up event also serves as a preview for JAB’s upcoming 20,000-square-foot London performance club in Moorgate, set to open this autumn. For boxing fans and streetwear enthusiasts alike, the Champion x JAB capsule is shaping up to be one of the most authentic sportswear drops of the summer.
Shop the collection online via JAB’s Shopify store following the June 11 pop-up launch.