The 2026 Formula 1 season is in full swing, and the F1 Store has dropped some of the best merchandise we’ve seen yet. From Lewis Hamilton’s Ferrari gear to luxury streetwear collaborations, here’s what’s turning heads this season.
Lewis Hamilton Ferrari Kit Takes Center Stage
Hamilton’s move to Ferrari is finally paying off on track — he’s now P2 in the drivers’ championship after Monaco — and the official Ferrari kit featuring his iconic #44 is selling fast. Standout pieces include the Unisex Scuderia Ferrari Lewis Hamilton Driver Racing Jacket (£135), the team polo (£81), and the signature Hamilton T-shirt (£36). These are the only official Ferrari pieces carrying his name and number, making them instant collectibles for fans.
Plus 44 Teases Silverstone Collection
Hamilton’s personal brand Plus 44 has a history of releasing exclusive pieces for the British Grand Prix, and they’ve already teased a new collection for Silverstone 2026. Keep an eye on the F1 Store for the drop — past releases have sold out fast.
McLaren and Norris Championship Gear
Reigning world champion Lando Norris is well represented this season. The Unisex McLaren Puma Jersey (£60) is a race-weekend essential, while the McLaren New Era Norris World Drivers’ Championship Winner 9FIFTY Cap (£45) celebrates his maiden title. Both are must-haves for McLaren faithful.
Luxury Meets F1: Nahmias x F1 Capsule
The Los Angeles-based streetwear brand Nahmias has delivered one of the most striking F1 collaborations yet. The Nahmias x F1 collection includes a white jersey (£336), black racing hoodie (£308), and a statement racing jacket worn by three-time champion Jackie Stewart himself. The collection is premium-priced but offers a unique blend of motorsport heritage and high-end streetwear.
Senna Legacy Collection
The Ayrton Senna merchandise range continues to be a fan favorite. Highlights include the Ayrton Senna Brazil Track Jacket (£85), the Senna 94 Relaxed Fit Football Jersey (£46), and the retro Nacional cap (£50) — an iconic piece of F1 history. The Senninha oversized T-shirt (£39) is reportedly selling fast.
F1 x Peanuts and Retro Caps
The F1 x Peanuts collaboration from the sport’s 75th anniversary is still going strong. The Snoopy 5 Panel Hat (£45) is currently in the clearance sale, making it a great time to pick up a piece of F1’s most playful collaboration.
LEGO and Wall Art
For collectors, the F1 Store has LEGO helmet sets for both Hamilton and Norris (£90 each), plus a Nigel Mansell Williams LEGO Icons set (£75). Wall art options include the Michael Schumacher F2000 championship poster (£65) and the Lando Norris 2025 WDC win poster (£79).
With the European leg of the 2026 season underway, now’s the perfect time to refresh your race-weekend wardrobe. Whether you’re trackside or watching from home, the official F1 Store has something for every fan.