Fanatics is reshaping the sports memorabilia landscape once again with the launch of its groundbreaking NFL trading card program featuring authentic game-worn jersey patches. Following a landmark 20-year licensing deal with the NFL, Fanatics is now producing fully licensed NFL trading cards for the first time since 2016 — and the early offerings are turning heads.
At the heart of the new collection are the PREM1ERE and NFL Honors Gold Shield patches, which are actual pieces of fabric taken directly from jerseys worn by 2024 Associated Press award winners. These one-of-a-kind patch autograph cards give collectors an unprecedented level of authenticity and storytelling. Each card carries a piece of NFL history, linking fans directly to the moments they watched unfold on the field.
The premiere patch program goes even further by inserting game-worn material from players first regular-season games into on-card autographed cards. This innovative approach means fans can own a tangible piece of their favorite rookie debut or a veteran milestone — something that goes far beyond traditional trading cards.
Fanatics acquisition of Topps for $500 million in 2022 laid the groundwork for this ambitious push. The company already held exclusive NBA trading card rights, and adding the NFL to its portfolio creates a powerhouse trifecta. The NFL deal also covers the NFL Players Association, giving Fanatics access to player likenesses and game-worn material across the league.
However, the rapid expansion has not come without controversy. Competitor Panini has filed an antitrust lawsuit alleging that Fanatics has created a monopoly in the sports trading card market. Fanatics has countersued, setting the stage for a legal battle that could reshape the entire collectibles industry.
Despite the courtroom drama, Fanatics CEO Michael Mahan says the company remains focused on its core mission: deepening fan engagement through storytelling and authenticity. By bringing physical game-worn elements into trading cards, Fanatics is creating products that are as much about connection as they are about collecting.
For NFL fans and collectors, this new era means more options than ever for premium, authentic memorabilia. The combination of game-worn patches, on-card autographs, and league licensing makes these cards a must-have for any serious collection.
Whether you are a longtime card collector or a fan looking for a unique way to celebrate your team, the new Fanatics NFL trading card program delivers something truly special. Head to authorized retailers and the Fanatics platform to start building your collection today.