With the 2026 FIFA World Cup officially kicking off across North America, Major League Soccer clubs are pulling out all the stops with exclusive World Cup fan zones, branded merchandise, and special-edition gear. From floating watch parties in Seattle to branded merch booths in New York, MLS teams are making sure fans can rep their clubs while celebrating the worlds biggest sporting event.
NYCFC Takes Over the NY/NJ Fan Zone
New York City FC has set up a prominent booth at the NY/NJ Fan Zone in Queens, offering personally branded merchandise, giveaways, and fan touch points throughout the World Cup group stage. Scrima told GOAL the club wants to convert World Cup fans into NYCFC supporters.
Seattle Sounders Floating Watch Parties
The Seattle Sounders and Reign have taken creativity to the water with massive watch parties on a barge floating on the Puget Sound. After the tournament, the barges turf will be moved to a community pitch in Tacoma as part of the Sounders commitment to building 52 free-access pitches.
Houston Dynamo Fan Fest
Houston is hosting seven World Cup matches and the Dynamo have responded with a massive fan fest inside Shell Energy Stadium, complete with watch parties on video boards and special events for Mexican National Team group games.
Atlanta United x Wish ATL Collab
Atlanta United has partnered with streetwear boutique Wish ATL for a World Cup collection offering limited-edition jerseys and apparel blending club pride with World Cup energy. Atlanta is hosting eight matches at Mercedes-Benz Stadium.
Check out the latest MLS jerseys and merchandise on phshirt.com for updates on new drops throughout the World Cup summer.