Adidas has officially kicked off its final countdown to the 2026 FIFA World Cup with a dynamic new campaign titled “The Journey Starts Here.” Released just ahead of the tournament, the campaign focuses on the travel, preparation, and the gear that players will carry with them as they head to the biggest stage in football.
The promotional campaign, shared across Adidas Football’s social media channels, showcases a carefully curated collection of travel bags, kits, boots, and tournament essentials. The imagery follows a “check-in complete, essentials only” theme, highlighting the brand’s latest premium travel gear designed for elite athletes on the move.
26 World-Class Kits for 26
In a move that has caught the attention of football fans worldwide, Adidas updated its social media bio to read “26 world-class kits for ’26,” confirming the brand’s massive commitment to the tournament. Adidas is supplying kits for some of the biggest national teams competing in the 2026 World Cup, including Argentina, Germany, Spain, Belgium, and many others.
Each kit in this year’s lineup has been meticulously designed with cutting-edge fabric technology, bold color palettes, and cultural nods to each nation’s heritage. The campaign gives fans a behind-the-scenes look at the design process and the attention to detail that goes into every stitch.
What’s in the Bag?
Adidas’s “The Journey Starts Here” campaign also offers a closer look at the brand’s latest travel bags and equipment. From duffel bags to boot bags and training apparel, the collection emphasizes functionality without compromising style — a signature of the Three Stripes’ World Cup approach.
Fans can expect to see these bags in players’ hands as they arrive at team camps across North America ahead of the tournament. The campaign imagery captures the anticipation and excitement that comes with packing for the world’s biggest football event.
Where to Get the Gear
While many of the items featured in the campaign are player-exclusive versions, Adidas has confirmed that replica kits and select travel gear will be available through the official phshirt.com store and major retailers worldwide. Keep an eye on the Adidas Football social channels for more content as the tournament unfolds.
The 2026 FIFA World Cup is being hosted across Canada, Mexico, and the United States this summer, and Adidas is making sure its athletes — and fans — are dressed for the occasion from the moment they step out the door.