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UEFA Champions League – kits, merchandise, and apparel
The 2025/26 UEFA Champions League season may have just ended with PSG lifting the trophy in Budapest, but attention is already shifting to next season’s kit landscape. On June 1, 2026, UEFA officially implemented the brand-new 2026 edition of its highly detailed Equipment Regulations, replacing the previous 2024 edition and setting the rules for all…
The UEFA Champions League Final 2026 may have been played at Budapest’s Puskás Aréna on May 30, but the vibrant brand identity created for the event lives on through an extensive licensing and merchandise program. TwelfthMan, the agency commissioned by UEFA, has revealed the full scope of the Budapest final brand — and it includes…