The WNBA merchandise universe just got a major expansion. DraftKings, the sports betting and entertainment giant, has officially launched its WNBA Collection presented by DraftKings — a dedicated line of team-specific apparel and fan gear that brings the sportsbook brand into the women’s basketball space in a big way.
The collection features merchandise for multiple WNBA franchises, including the New York Liberty, Minnesota Lynx, Indiana Fever, Chicago Sky, Las Vegas Aces, and Los Angeles Sparks, among others. Fans can shop team-specific t-shirts, hoodies, and other fan gear through the DraftKings Shop at shopdraftkings.com.
What makes this collab stand out is the pricing. DraftKings is positioning the collection as accessible fan gear, with t-shirts starting at around $27 (down from $36 on some styles like the Chicago Sky tee). The collection uses DraftKings’ signature gold crown branding alongside official WNBA team logos, creating a look that bridges sports fandom with the brand’s identity.
This partnership reflects the growing intersection of sports betting and women’s athletics. As the WNBA continues its explosive growth trajectory in its 30th season, brands like DraftKings are investing heavily in women’s sports merchandise — a space that has historically been underserved compared to the men’s leagues.
The DraftKings x WNBA collection is available now at shopdraftkings.com with free standard shipping on orders over $49.
Which team’s DraftKings gear are you rocking this season? Drop your pick in the comments.