OXEN Sports has launched the 2026 7 in 7 Limited Edition Challenge Range, developed in collaboration with rugby league icon Kevin Sinfield CBE to aid charities focused on Motor Neurone Disease (MND). This marks the third consecutive year that OXEN has partnered with Sinfield and the 7 in 7 team, reinforcing their commitment to raising funds and awareness for those affected by MND through a specialized apparel line.
The newly released 2026 7 in 7 Limited Edition Challenge Range showcases a variety of exclusive clothing designs. The collection features standout pieces including limited-edition t-shirts, hoodies, and training gear, all carrying the distinctive 7 in 7 branding that has become synonymous with Sinfield’s extraordinary fundraising efforts.
Notably, 20% of the profits from every sale will be directly allocated to support Sinfield’s September challenge. Funds generated will be dispersed among charities dedicated to assisting individuals affected by MND across both the UK and the Republic of Ireland.
This September, Sinfield and his 7 in 7 team are set to embark on their seventh and final annual fundraising challenge. The ambitious initiative involves running an ultra-marathon every day for a week, covering all 12 English Super League grounds, culminating at Old Trafford just prior to the Betfred Super League Grand Final. Since partnering with Kevin Sinfield, OXEN has contributed over £300,000 toward MND charities.
Lee Jenkinson, CEO of OXEN Sports, expressed pride in launching the new apparel range and reiterated the brand’s support for Sinfield and the MND community. He emphasized the profound impact of Sinfield’s fundraising endeavors, which have inspired many across the nation. Despite the substantial amounts raised thus far, Jenkinson acknowledged the ongoing need for awareness and resources dedicated to this cause, stating, “We know there is still so much more to do.”
The 7 in 7 challenge has become a significant fundraising force within British sport, spurred on by the courageous efforts of Sinfield’s close friend and former Leeds Rhinos teammate, Rob Burrow CBE. Burrow’s resilience and advocacy have played a crucial role in elevating public understanding of Motor Neurone Disease.
The 2026 7 in 7 Limited Edition Challenge Range is currently available for purchase at the OXEN Sports website, offering fans a chance to wear their support for a cause that continues to touch the rugby community deeply.