World Rugby has officially confirmed the extension of its long-standing apparel partnership with Italian sportswear brand Macron, locking in the collaboration through to 2029. The renewed deal reinforces a relationship that began in 2022 and signals continued confidence in Macron as the official match official kit supplier for the sport’s biggest global events. The extended partnership will cover two landmark tournaments: the Men’s Rugby World Cup 2027 in Australia and the Women’s Rugby World Cup 2029. Macron will continue to design and produce the official match kits worn by referees and officials, as well as licensed fan apparel and merchandise. The announcement highlights the growing commercial strength of rugby union as a global sport. Macron has steadily built its rugby portfolio over the past decade, supplying kit to several national unions and professional clubs. For fans and kit collectors, the extended deal means Macron-designed official merchandise will remain a fixture at World Rugby events for years to come. The Rugby World Cup 2027 in Australia is expected to be the largest edition ever staged, with expanded fan zones and a wide range of Macron-produced apparel. The Women’s Rugby World Cup 2029 represents another milestone in the rapid growth of the women’s game. Fans can explore the current range of official World Rugby merchandise at store.world.rugby and through licensed retailers worldwide. Source: Rugby World Cup 2027 Official Site | Macron Official News
