The iconic “ChiquitiBum” campaign—one of the most beloved marketing moments in Mexican football history—is making a triumphant return for the 2026 FIFA World Cup. And this time, it comes with something special for collectors and fans alike: four exclusive retro-style jerseys that pay homage to Mexico 86.
Originally launched during the 1986 World Cup hosted by Mexico, the ChiquitiBum campaign by Carta Blanca became a cultural phenomenon. Its catchy jingle and celebratory spirit captured the excitement of a nation hosting the world’s biggest sporting event. Nearly four decades later, Carta Blanca is reviving the campaign with a fresh twist that connects generations of Mexican football fans.
What Are the ChiquitiBum Jerseys?
Partnering with Mexican sportswear brand Atlética, Carta Blanca is releasing four distinct retro-inspired jerseys. Each design incorporates vintage aesthetics that echo the style and spirit of the 1986 World Cup era, blending classic silhouettes with modern quality. The collection is designed to bridge the gap between fans who remember the magic of Mexico 86 and a new generation ready to experience a home World Cup for the first time.
Limited to 1,986 Pieces Each
True to the spirit of exclusivity, each of the four jersey designs is limited to just 1,986 individually numbered pieces—a deliberate nod to the year that inspired the campaign. Every jersey comes with its own unique numbering, making each piece a genuine collector’s item. For fans who love rare and limited football merchandise, these jerseys are an absolute must-have.
Where to Buy
The limited-edition ChiquitiBum jerseys will be available at select Atlética retail locations across Mexico. Fans can also purchase them online at the official Carta Blanca ChiquitiBum microsite. In addition, the brand will be running social media giveaways and promotional campaigns, so fans should follow Carta Blanca’s social channels for a chance to win.
More Than Just Jerseys
Beyond the apparel, the ChiquitiBum revival includes a full multimedia campaign that spans television, radio, and social media. There’s also a collectible can series featuring vintage-inspired artwork celebrating Mexican culture. The entire campaign is a celebration of Mexico’s rich football heritage and its role as a three-time World Cup host nation.
With the 2026 FIFA World Cup kicking off on June 11 in Mexico City, the timing couldn’t be better. Whether you’re a lifelong collector or a fan looking for a stylish way to support El Tri, the ChiquitiBum limited-edition jerseys are the perfect addition to your matchday wardrobe.
Grab yours before they sell out—once those 1,986 pieces are gone, they’re gone for good.