adidas and New Zealand Rugby have unveiled a brand-new lifestyle collection designed for fans to express their fandom in the stadium and beyond. Dropped on June 1, 2026, the capsule reimagines classic rugby codes through modern silhouettes and patterns, honoring the sport’s timeless place in style while bridging the gap between matchday and everyday wear.
Preserved through traditional design elements like structured collars and horizontal stripes, the collection is reinterpreted through a contemporary lens—celebrating lifelong fans while engaging a new generation through bold color blocking and a fresh visual identity.
Quarter Zip Polo Leads the Charge
Headlining the collection is a standout quarter-zip polo featuring striking off-white hooping—horizontal stripes that wrap around the chest and sleeves. This hooping design language extends across the entire range, allowing players and fans to wear the colors how they want, where they want. Anchored in a traditional black and off-white palette, each garment features the iconic Single Fern, creating a capsule that unifies all New Zealand Rugby teams and supporters.
The fern carries a deep sense of pride and legacy for the team, rooted in the values of belonging, relentlessness, and humility. It serves as a symbol that gives athletes and fans confidence beyond the pitch.
Availability and On-Field Debut
The adidas x New Zealand Rugby Lifestyle Collection is available now at selected adidas retailers and online at adidas.com/rugby. Fans can grab the gear ahead of a key run of fixtures—the collection will be seen on-body for the first time in July when the All Blacks open their test series against France, with the Black Ferns wearing the capsule from mid-August.
This launch underscores adidas’ commitment to rugby culture and streetwear crossover, giving All Blacks and Black Ferns fans a fresh way to rep their teams in style, whether in the stands or on the streets.